I want to follow the Seven R’s in all my relationships in life. Alan McDonald, even refused to sign off on the shuttle's launch the night before. I want to sleep well at night knowing I did the right thing for my customers. I want to help my customers succeed, when they win, I win. I want to be proud of my life as a B2B salesperson. The crew of NASA’s Artemis II mission (left to right): NASA astronauts Christina Hammock Koch, Reid Wiseman (seated), Victor Glover, and Canadian Space Agency astronaut Jeremy Hansen. Allan McDonald, an engineer who refused to approve rocket boosters that were used in the Challenger space shuttle, has died at 83 after falling and injuring his head, according to NPR. Let’s rephrase what Al Mc Donald lived by:Īlways sell the right thing (your product or service)įor the right reason (meeting customer needs)Īt the right time (the customer’s timing)Īnd you will have no regrets for the rest of your life. The Seven R’s can be your sales compass to ethically sell to your customers. You are probably not a NASA space engineer or working for Elon Musk’s SpaceX, but a salesperson who has business discussions with clients to buy and use your products and services. you will have no regrets for the rest of your life.' It was always, always do the right thing for the right reason at the right time with the right people.

Maier relates, 'What we should remember about Al McDonald he would often stress his laws of the Seven R's. Maier held leadership and ethics seminars for corporations and government agencies, including the U.S. On January 28, 1986, as the Space Shuttle Challenger broke up over the Atlantic Ocean 73 seconds into its flight, Allan McDonald looked on in shock - despite the fact that the night before, he had refused to sign the launch recommendation over safety concerns. An article in the NPR states, “In retirement, McDonald became a fierce advocate of ethical decision-making and spoke to hundreds of engineering students, engineers and managers. His truth was based on his life-long compass which he called the Seven R’s.

When NASA seniors attempted a cover up, Allan raised his voice and spoke the truth.

Alan mcdonald space shuttie